by Barbara Bochese | Jul 27, 2020 | Site
In the wake of the COVID-19 pandemic, we are seeing two very opposite approached when it comes to marketing. Some companies are cutting back on marketing, while others are rising to the challenge by coming up with refreshing ways of engaging with their audience during...
by Janette Mochnacz | Jan 25, 2019 | Site
In today’s world, brand is king. Regardless of the size or nature of your organization, it’s important to invest in building a strong brand to define your spot in the marketplace and – more importantly – help you stand out from the crowd. And that is why IRIS...
