Iris Blog

2021 Marketing Trends to Focus On

The ongoing COVID-19 pandemic has shifted how businesses operate. We’ve seen more products and services move online and many employees will continue to work remotely or in a hybrid setting for much of next year. Months of diverse customer responses to COVID-19 have...

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Best Practices for Marketing During & Post-COVID19

In the wake of the COVID-19 pandemic, we are seeing two very opposite approached when it comes to marketing. Some companies are cutting back on marketing, while others are rising to the challenge by coming up with refreshing ways of engaging with their audience during...

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