In today’s world, brand is king. Regardless of the size or nature of your organization, it’s important to invest in building a strong brand to define your spot in the marketplace and – more importantly – help you stand out from the crowd.
And that is why IRIS Communications is proud to be teaming up with NJMEP for a Branding Workshop.
By answering the most important questions about brand, audience, and competitive landscape, attendees can then build on this to drive product development, customer acquisition, employee engagement and strategic partnerships.
By the end of this workshop, participants will be able to:
- Identify common brand elements
- Understand what is needed to successfully market your organization
- Familiarize themselves with the necessary growth marketing tools to successfully brand your organization